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Posts from the “SEO Series” category

Lightning strike over a city

Technical SEO - Part 2: Understanding Site Performance

Website performance is an important aspect to consider for all website designers, developers, editors and owners. Not only does performance provide a better experience for your users—which leads to increased conversions—but it can also help with your organic SEO efforts and conversion rates.

A skyscraper being built as an analogy for technical SEO

Technical SEO - Part 1: Site Structure

A key aspect of technical SEO is knowing what site structure is and how to implement it correctly. This post covers what you need to know about site structure.

Introduction to SEO illustration

Introduction to Search Engine Optimization

Search engine optimization (“SEO” for short) is the process of improving a website to get more traffic from search engines. SEO can be a very convoluted and contentious topic, and after 15+ years of helping clients improve their search rankings, we have published our first of several articles explaining how we approach SEO.