Valitics. Web Strategies, Net Results

There is still a dispute about who said, "If you can't measure it you can't manage it," but no matter who it was, it is a great insight. However, measuring can get in the way of doing. You should be making and selling first, measuring second. 

One thing I love about newer cars is the information rich displays. I have been travelling a lot and nothing has changed my driving habits as significantly as the information on the dashboard. 

Yesterday I talked to a dental professional who spent a great deal of time and money investing in a talking avatar and videos of their office. He told me that the salesman did a great job selling him on how cool everything was (I am paraphrasing and condensing things a bit). I asked him what the response was from patients. Since the site additions had only been up for a couple weeks, I was the first to see them. 

"If you want it, measure it. If you can't measure it, forget it." 

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One of the core goals of almost all websites (for good or bad) is to get people to come back once they have visited.  This generally makes sense because the cost of retaining should be less than the cost of initial contact.  I thought I would give you a couple of metrics for determining whether your website is achieving the goal of visitors "coming back for more."  Below are a few of the concepts related to getting people back, and a potential metric (or two).