Valitics. Web Strategies, Net Results

The Superbowl has long been a great American tradition. There's nothing like taking a break from the winter cold to spend time with family and friends, enjoy some great food, and cheer your favorite team on to victory. And who can forget about the hilariously clever ads? They're always a joy to watch, and they've become a big part of the whole tradition. But this year, the Colts weren't the only ones upset by a game changing play. 

Small business owners get to wear a bunch of hats, one of which is the website administrator.  Although I highly recommend letting the web development company who you work with keep tabs on the technical aspects of the site, here are 3 websites that will increase your web I.Q., 1 site that will save you money and 1 site that is just fun.   

If you are a business owner, maybe you don't think you have time to participate in social media marketing.  The good news is you don't have to Tweet the longitude and latitude of your exact whereabouts every 10 minutes to participate.  In fact the key to a good social media presence is relevance.  Tell people something they want to hear and they will listen.  Keep in mind that may be something useful and insightful on Twitter or it may just be who you are, what you do and what makes you unique.  Here are some good stating ideas you should consider for participating in "bare bones" social media. 

At the Ignite Boise event last week there was a great presentation called “FOOD, what is” by Amy Vecchione. She recapped the great local shops and eateries that sell "real" food in Boise (i.e. stuff that comes from the earth, not a machine or process).  

I had a really strange experience this morning. I dropped my wife's parents off at the Boise airport and drove straight to work in my mother-in-law's car. I ended up listening to the local guys on 580 KIDO -- a talk radio station. They were discussing new media sites, like Facebook and MySpace. Both were disgusted that anyone could spend "so much" time participating in silly activities on the Internet (paraphrased quote:  "some people post their current activities 3 or 4 times a day on Facebook").