Valitics. Web Strategies, Net Results

From a business perspective you have to love this blog's attitude. What gets measured gets done. We now have technology that extends often times beyond our ability to fully utilize it.

What's your web site telling you about your customers and potential customers.

If you don't really care, find a different vocation.

catchmeifyoucan

To add to the cliche's that we know but often ignore -- "You can't manage what you can't measure."

Your point on "People's Actions" is what every marketer wants to know. Not so we can manipulate, but so we can deliver what people really want.

And to Catchmeifucan, thanks for the connection to web analytics -- what an amazing tool for understanding customers! That's why I love this job!