Valitics. Web Strategies, Net Results

We've made some improvements to our site in hopes that they will help you find what you need and expose you to some things you never knew you could do on the web. Check them out!

 

Yesterday I talked to a dental professional who spent a great deal of time and money investing in a talking avatar and videos of their office. He told me that the salesman did a great job selling him on how cool everything was (I am paraphrasing and condensing things a bit). I asked him what the response was from patients. Since the site additions had only been up for a couple weeks, I was the first to see them. 

I am not sure the grammar is correct, but I love the concept that you can "extenuate your brand" (for a definition of extenuating).  I am not a branding expert -- talk to the guys at Tricycle for help with developing your "1000 Year Brand."  However, I can warn you about three online activities that can really hurt (extenuate, spread thin, etc) your brand.  Your brand is not just your letterhead -- it is how you are perceived internally as well as externally.