I am not sure the grammar is correct, but I love the concept that you can "extenuate your brand" (for a definition of extenuating). I am not a branding expert -- talk to the guys at Tricycle for help with developing your "1000 Year Brand." However, I can warn you about three online activities that can really hurt (extenuate, spread thin, etc) your brand. Your brand is not just your letterhead -- it is how you are perceived internally as well as externally.
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Extenuating Your Brand
Friday, October 24, 2008
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