Valitics. Web Strategies, Net Results

So this is a little slower than I had hoped, but as promised here are the slides from our presentation (in a handy PDF):  Internet Marketing Slides.   Okay, so these are not exactly the slides I promised, but they are essentially the same.  After the SBDC presentation Marc and I were invited to teach two of the "capstone" GB450 courses at Boise State University.  These are those slides -- essentially the same though. Key points from the presentation were basic trends in online marketing -- I particularly love the example Tim Kopp shared at a Web Trends conference I attended, regarding Diet Coke and Mentos.  It is an amazing example of the movement in marketing from a highly controlled message to transparency. Basically, the concept is that with many mediums we can control our message very carefully, and the success equation is a function of reach and frequency.  On the web, as with word-of-mouth marketing, the equation changes significantly.  Product quality, customer service, and the other very important business stuff is taking the starring role of the "marketing message" and it will be your customers, partners, and market mavens that extend it. So, the moral is, people will see you for what you are and the word will get around -- so be great :-).