After reading Josh's post earlier today, I decided a confession of my own was in order. I am a dentist and a Valitics partner. There it is. My second largest source of referrals after patient word of mouth is from the our website. When people tell me they found me online and the really like our website, I run into the same dilema as Josh. Do I tell them my company made the website or not. I tend to not, because at that point I am a dentist and not a web designer. And that is the way it should be when you wear two hats.
How can I perform at both my jobs at the highest level possible? I focus on the aspects of each job that overlap. By designing content for dental websites, I keep abreast on the latest in dental technology and procedures. By developing relationships with clients for Valitics, I learn how to organize information and present options in the most concise and understandable way. The technology and coding--That is for the other guys. But if I learn how to use the Valitics platform system for website design, customer relationships and analysizing goals it not only helps my practice, but also I can teach anyone else to use it.
Following Josh's lead, if you want to learn more about our practice, http://www.boise-dentist.com/services/.
To learn more about Valitics, http://www.valitics.com/services.htm.
Recent Posts
- The Alchemy of Web Analytics
- Simply. Brilliant. Advertising.
- Why Marketing Is The New Finance - And Why You Should Care
- Kaizen, Samurai, and Quantum Electrodynamics
- Web Analytics That Rock Your World
- Narrow the focus and intensify the experience
- Effective Online Marketing - Part 4
- Effective Online Marketing - Part 3
- Effective Online Marketing - Part 2
- Effective Online Marketing - Part 1