Valitics. Web Strategies, Net Results

When businesses and organizations search for a website design company, they are looking for the performance to cost ratio.  It really boils down to the return on investment.  If the site has high traffic or has the potential for high traffic, then a website that costs a lot to develop but fulfills every specification the owner wants provides good ROI.  In small to medium-sized businesses, there is usually a budget cap and also a limit on the ROI with increased development costs.  This is especially true in local and regional markets. 

I consider myself a web design junkie of sorts. I'm not into the snobby "design is art and I am an artist!" aspect of it so much, but rather the capabilities and trends that are constantly emerging, evolving and eventually becoming stale and lame. It really fascinates me actually. There are few things I'd rather do than surf web design blogs and resources for cool new creations people have come up with. Yes, that includes weekend nights. 

Given the economic times (I think every other sentence I hear on the news starts this way), businesses are searching for the most cost effective alternatives out there.  And rightly so!  But one thing I have found is that the cheapest alternative is not necessarily the one that will save you the most money. 

Josh and I were talking about SEO ideas last week and he mentioned a novel one.  Search engines are trying to find the best content for their users, so a nice approach to getting good search engine rankings is to create a useful site with great content that people want to visit.  Of course that doesn't happen overnight, and having the correct title, meta tags and keyword density don't hurt, either.  But the fact remains, if you create something that people want to visit, you will get inbound links that will, in turn, increase your search engine visibility. 

Since when did disclaimers replace customer service?  I don't know the answer.  However, I know some businesses need disclaimers, some need more than others.  Some even have disclaimers they don't need