Imagine you just checked your Google Analytics report and found that month over month, visits to your site are up 25%. You'd be happy, right? Well you should be, but you should also ask what all those extra visits did that was meaningful.

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How to make a goal in a website that just offers information and the revenue comes from adsense.
Do I just measure it by the CTR % ?? Or google analytics is still useful to quantify the ROI or How to quantify my ROI?
Regards.
There's great news for you! Analytics integrates with Adsense revenue data. Rather than setting up goals for ad clicks, it's best to use native integration. The reporting is much better and ad revenue often changes, so goals aren't well suited for the task.
To setup integration, just log into Adsense and then check Google's official video at http://adsense.blogspot.com/2009/04/analytics-integration-for-all.html
You might be interested in our free webinar, too. You'll find out how to reach customers through Google and Facebook, and track your ROI with analytics. You'll also learn how a client achieved $28 in sales for every $1 spent on ads. Register at www.valitics.com/webinar
Thanks.