Valitics. Web Strategies, Net Results

There is still a dispute about who said, "If you can't measure it you can't manage it," but no matter who it was, it is a great insight. However, measuring can get in the way of doing. You should be making and selling first, measuring second. 

As a business owner, every penny you spend comes out of your paycheck.  This can make spending money on technology difficult and the return better be worth the expenditure.  A small scale example of this was my decision to purchase an iPhone.   

ROI
Most businesses find it difficult to know exactly what their ad budgets bring in sales. Online advertising makes it easy, or at least much less painful, to know your Return on Investment with precision. Not setting up this reporting is almost unthinkable unless you like to throw money away. We’ll get into how to use this data at the end of this post.

ROI Basics
The formula for caclulating ROI is: ROI = [(Revenue - Investment)/Investment] x 100 For example, you spend $5,000 on advertising and it generates $20,000 in sales. Your ROI is: ROI = [($20,000 - $5,000)/$5,000] x 100 ROI = 300% One important note is that 300% ROI may be good or bad depending on your profit margins. In this example, if your total cost to sell $20,000 of goods was $17,000 and you spent $5,000 on ads, you’re in the red. To prove your ads are good for business, just rerun the above formula using Profit rather than Revenue.  

Picture a close friend's life. Has the last year been good or bad to them? Were there great experiences they could've had more often, and bad ones they could have avoided? Did a handful of exceptional experiences make or break their year? How would you identify them? Well, if you had Motion Charts it would be easy! Motion charts let you visualize trends in an amazing, intuitive, and very useful way.
 

Everything in Google Analytics, from bounce rates to ecommerce, is geotargeted.  What this means to you is that simply by setting up Google Analytics, you've created a global view of your business.  There are some really exciting ways to apply this wonderful information.  From the coolness factor of these reports to the rich benefits of discovering your most lucrative markets, Google Analytics has your back.  Let's dive right in!  To get started, log in and click any country right from the map overlay on your dashboard.