Valitics. Web Strategies, Net Results

Revenues from online advertising are growing faster than any other media in history.  Check out the (inflation adjusted) ad revenue from each media source in the States over the past 60 years.  That yellow line on the bottom right is Internet revenue (shown with Forrester's forecast through 2014).

 

The death of privacy isn't anything (too) new. What is new is giving consumers the ability to easily monitor, control, and even profit from how much personal information they give to advertisers.  

Segment your customers from your prospects.  Customers and prospects use your site for completely different reasons, and it’s crucial to track your efforts with each group. 

Listening to NPR the other day, I heard a story about a person who could not feel pain. The technical term for this condition is “congenital analgesia.” Basically, it’s a rare condition where a person cannot feel (and has never felt) physical pain. At first, it sounds like the thing that superheroes are made of. In reality though, the facts are pretty grim for people who are afflicted with this condition.

 

A couple of years ago, we designed a website for a Boise-area professional services client (think CPA firm). The website design was clean, professional and intuitive to navigate. It had good SEO basics (clean code, keyword-relevant title tags, etc.), and had decent text content (that was provided by the client). Other than that though, it was nothing fancy. The client merely wanted a rebranded website with ten pages or so to feature three or four of their primary service offerings. We delivered, they were happy, and the site basically sat there for two years without being marketed touched by the client.