Yesterday I talked to a dental professional who spent a great deal of time and money investing in a talking avatar and videos of their office. He told me that the salesman did a great job selling him on how cool everything was (I am paraphrasing and condensing things a bit). I asked him what the response was from patients. Since the site additions had only been up for a couple weeks, I was the first to see them.
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The cool factor vs. ROI
Wednesday, January 27, 2010
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